Search engines not only display content, they spider web pages, gathering information from your pages, then re-work all that information into a listing that searchers see when they’re looking for stuff — and the cycle is complete. When a person … Continue reading
Today we talk about making your first website and audience segmentation — knowing your audience and what type of language they use (how they talk), and how to target your content to them.
Recently I was asked how to best use hyperlinks to maximize SEO benefit to both the target and linking pages. First let me start with a refresher course on the HTML anchor element. The anchor (or “hyperlink”) element is used to provide … Continue reading
Hopefully if you’re reading this article you know a little about HTML and meta-tags. If not, let me know and I can write some “intro to” type articles. A long time ago in a web world far, far away when … Continue reading
I just got en email about a domain that I own “expiring”. I use a domain registrar that costs me about $11/year/domain, which is a pretty good deal. The price tag for this “renewal”? $75. Yikes! That’s a LOT of … Continue reading
File this one under “be careful for what you ask for”… At my day job a styleguide came across my desk which had what looked like a 3-level navigation menu. The first level was displayed in a horizontal bar, the … Continue reading
Even the world’s best blog is nothing if no one can find it. Making sure your pages are indexed by search engines (and optimized for that purpose) is a good start, but you need to let some other guys know, … Continue reading